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WHO Wants to Market Vaccines Like Burgers and Soda

On August 18, 2015, the World Health Organization (WHO) issued a press release from Geneva, Switzerland titled “Vaccine hesitancy: A growing challenge for immunization programmes.”1 The focus of the release was  to highlight views expressed by public health officials in a special edition of the journal Vaccine, which was “guest-edited” and published by the WHO.1

Foremost among the views was the continuing concern by health officials over the number of people around the world who remain unvaccinated despite the availability of vaccines. According to the release, approximately 1 out of 5 children globally do not get vaccinated. The WHO attributes the situation to a phenomenon called “vaccine hesitancy,” which the organization describes as a “delay in acceptance or refusal of safe vaccines despite availability of vaccination services.”

The release quotes Philippe Duclos, PhD, head of WHO’s Immunization Policy Unit. “Vaccines can only improve health and prevent deaths if they are used, and immunization programs must be able to achieve and sustain high vaccine uptake rates,” says Dr. Duclos. “Vaccine hesitancy is an increasingly important issue for country immunization programs.”1

The WHO attributes vaccine hesitancy to:

Concerns about vaccine safety can be linked to vaccine hesitancy, but safety concerns are only one of many factors that may drive hesitancy. Vaccine hesitancy can be caused by other factors such as: negative beliefs based on myths, e.g. that vaccination of women leads to infertility; misinformation; mistrust in the health care professional or health care system; the role of influential leaders; costs; geographic barriers and concerns about vaccine safety.1

The WHO views the issue as a “complex” one. It believes that the answer to successfully addressing it is “effective communications,” which the organization considers to be the “key to dispelling fears, addressing concerns and promoting acceptance of vaccination.”

Media sources around the world immediately picked up the WHO press release. The New York Times ran a story titled “WHO Calls ‘Vaccine Hesitancy’ an Increasing Concern Globally.”2 The Tech Times published a piece titled “WHO Raises Concerns Regarding Global Effects Of ‘Vaccine Hesitancy.”3  The Irish Times published “Medical Matters: Addressing Vaccine Hesitancy is Priority for Public Health.”4  Nigeria’s Daily Times went with “WHO Cautions Against Vaccine Hesitancy.”5  New Europe had “WHO: Vaccine Hesitancy and Child Mortality.”6 

Nearly all of the stories in the media focused on reporting on what the WHO stated in a press release. There was no independent analysis or commentary, no attempt to question the WHO’s underlying assumptions or conclusions. For example, is the growing tendency of people around the world to hesitate when it comes to vaccines that complex? Is it simply a matter of communicating more effectively with people about the safety and effectiveness of vaccines? Is it all really just a misunderstanding?

Or could it be that people have legitimate concerns about vaccines because what they are being told by doctors and public health officials does not match their own personal experience with vaccines, or it doesn’t square with what they have learned by reading articles in newspapers, magazines and on websites regarding injuries and deaths caused by vaccines?

While it is true that accurate unbiased articles about vaccines and infectious diseases are seldom highlighted on the covers or front pages of major publications, the articles are out there and people read them. Together with personal experiences with vaccine risks and failures, what people learn about vaccination through reading and critical thinking leads to questions and… hesitation.

Questions and hesitation about vaccination is logical when it becomes clear that vaccines can cause death, even when health authorities try to deny it.

In the United Kingdom, for example, there was the news story in 2006, “Secret Report Reveals 18 Child Deaths Following Vaccinations.”7 In India in 2011, there was the story, “128 Kids Died After Vaccine in 2010, Government Can’t Say Why.”8 

There was the news report in 2009, “In Portugal Three Pregnant Women Lost Their Children After Taking the H1N1 Vaccine”9 and the one in 2011, “Japan Halts Vaccine Use After Deaths Of 4 Children.”10  

There was another news report about vaccination and death in the UK in 2010—”40 Deaths Linked to Child Vaccines Over Seven Years”11—and the one in South Africa in 2011, “Babies Die After Vaccinations.”12 

There were news reports in Australia and Argentina in 2012, “10 Deaths Linked to Anti-Flu Vaccines”13 and “GSK Fined Over Vaccine Trials; 14 Babies Reported Dead.”14

In 2014, there were headlines about vaccine-related deaths of Syrian children—”15 Syrian Children Dead Following UN Measles Vaccination Campaign”15—and in 2015 a news report about the rotavirus vaccine-related deaths of two babies in France, “Two Babies Die After Receiving Anti-Gastro Vaccine.”16 It was followed by a similar news report in Mexico, “Mexico Suspends Infant Vaccines After Two Babies Die and 29 Fall Ill.”17  

In the weeks after the WHO’s press release came out, there were a number of news stories like this one in India, “Child Dies after DPT Vaccination in Nagole”18 and one in Australia “Infant Dies After Receiving 13 Vaccines in One Day Without Mother’s Informed Consent.”19 

Then there was a headline in Vietnam, “1 More Baby Dies After Vaccine Shot, Officials Say She Was Too Sensitive.”20 Too sensitive? Like it was the baby’s fault and the vaccine had nothing to do with it?

In the United States, news reports about vaccine-related deaths are too numerous to list, but here are two during the past year: “Indiana Baby Dies in His Sleep Days After Receiving 6 Vaccine Doses”21 and “California Infant Dies after 8 Vaccines, Family Gets Him Back from Hospital Cremated.”22 

In October 2014, the WHO’s Strategic Advisory Group of Experts (SAGE) published an extensive report on vaccine hesitancy, looking at different approaches to help shape the public’s behavior toward vaccination.24 The report specifically explored marketing strategies employed by other organizations such as the International Food and Beverage Alliance (IFBA), which includes companies like Coca Cola Company, Pepsico and McDonalds. According to the SAGE report, “Key industry messages to the Working Group included the following (points particularly relevant to vaccine hesitancy are in italics):”23

  • All that really matters is the power of the story.
  • Consumers care about benefits, not supporting facts.
  • Brand = product + compelling story.
  • Reason leads to conclusions, while emotion leads to action (i.e. change comes from feelings, not facts).
  • It is important to win the hearts, minds, and now, voice.
  • Due to social media, consumers have a mouth piece and a large portion of media consumption is media generated by other consumers.
  • The rise of social media has benefits and risks. You can share information on a massive scale at zero cost, but there is less control.
  • Consumers believe more in messages from other consumers than from big institutions.
  • It is important to find the intersection of brand topics (what the brand wants to talk about) and audience interests (what existing and desired audiences care about).
  • Consumer’s rationale for decisions may not reflect the true motivation (e.g. give fact-based reasons, but emotional reasons may have in fact driven the behavior).
  • It is impossible to please all consumers, and some will not like you.
  • One big idea needs to drive the entire communications strategy. Only one or two messages can be communicated—the rest must be sacrificed.
  • Communication is increasingly about dialogue back and forth in the context of social media.
  • A communication brief includes: competitive content landscape, target consumer, brand opportunity, communication task, core insight, core essence, functional benefit, emotional benefit, meaningful product truth, brand personality, obtainable brand proposition, key performance indicators. Effective communication strategies are not simple.23

According to newspaper columnist Lawrence Solomon, “The World Health Organization Working Group recommended that this fact-free, emotion-laden Coca-Cola style marketing strategy be urged on the international “pro-vaccination lobbies.” He added, “Aided by this ‘Keep It Simple, Stupid’ strategy, WHO is hopeful that the marketing wizardry that works for the food and beverage giants will help the pro-vaccination movement overcome the public’s reluctance to vaccinate.24

However, such a strategy assumes that people, who are “hesitant” about vaccines, either do not have legitimate concerns or never pick up a newspaper and do not research the topic online. It is also based on the assumption that these people are uneducated, not curious and are easily swayed by the kind of superficial commercial marketing that has been employed to successfully sell burgers and soft drinks.


1 World Health Organization. Vaccine hesitancy: A growing challenge for immunization programmes. WHO.int Aug. 18, 2015.
2 Gladstone R. WHO Calls ‘Vaccine Hesitancy’ an Increasing Concern Globally. The New York Times Aug. 18, 2015.
3 Lee R. WHO Raises Concerns Regarding Global Effects Of ‘Vaccine Hesitancy’. Tech Times Aug. 19, 2015.
4 Houston M. Medical Matters: Addressing vaccine hesitancy is priority for public health. The Irish Times Sept. 1, 2015.
5 Adejoro L. WHO Cautions Against Vaccine Hesitancy. Daily Times Aug. 29, 2015.
6 IANS. One Child Dies After Polio Vaccination in Bihar. The New Indian Express Aug. 29, 2015.
7 Marsh B. Secret report reveals 18 child deaths following vaccination. The Telegraph Feb. 13, 2006.
8 Ram A. 128 kids died after vaccine in 2010, govt can’t say why. The Times of India May 29, 2011.
9 De Oliveira J. In Portugal Three pregnant women lost their children after taking the H1N1 Vacine. CNN Nov. 19, 2009.
10 Japan Halts Vaccine Use After Deaths Of 4 ChildrenAssociated Press May 25, 2011.
11 Templeton SK. 40 deaths linked to child vaccines over seven years. The Sunday Times Oct. 24, 2010.
12 Baadjies M. Babies die after vaccinations. IOL June 2, 2011.
13 Bita N. 10 deaths linked to anti-flu vaccines. The Australian Aug. 3, 2012.
14 Cardenal Taján J. GSK fined over vaccine trials; 14 babies reported dead. Buenos Aires Herald Jan. 3, 2012.
15 15 Syrian children dead following UN measles vaccination campaign. Russia Today Sept. 20, 2014.
16 Tanti C. Two babies die after receiving anti-gastro vaccine. The Riviera Times Aug. 1, 2015.
17 Mexico suspends infant vaccines after two babies die and 29 fall ill. The Guardian (Associated Press release) May 10, 2015.
18 Child Dies after DPT Vaccination in Nagole. The New Indian Express Sept. 14, 2015.
19 Motroc G. Infant dies after receiving 13 vaccines in one day without mother’s informed consent. Australian National Review Sept. 27, 2015.
20 Son T. 1 more baby dies after vaccine shot, officials say she was too sensitiveThanh Nien News Dec. 23, 2015.
21 Ursino A. Indiana Baby Dies in His Sleep Days After Receiving 6 Vaccine Doses. Vactruth Nov. 6, 2015.
22 Ursino A. California Infant Dies after 8 Vaccines, Family Gets Him Back from Hospital Cremated. Vactruth Feb. 26, 2015.
23 Report of the SAGE Working Group on Vaccine Hesitancy. Oct. 1, 2014.
24 Solomon L. Sell vaccines like Coca-Cola: World Health Organization. VaccineFactCheck Apr. 13, 2015.

18 Responses to WHO Wants to Market Vaccines Like Burgers and Soda

  1. Kathleen Deyling Reply

    March 16, 2016 at 9:26 am

    Forget critical thinking. Toss out legitimate concerns by educated and informed people. Dismiss damage to and death of our children. Fuck all that, have a Coke and a smile!

  2. Kay Koehler Reply

    March 16, 2016 at 10:31 am

    Vaccines carry the side effect of death. That is a fact that is NOT up for debate. They are not manufactured safely. They are created with toxins. Look at the package inserts and read them. They have human diploid cells in them. (DNA from a dead baby) Foreign DNA causes auto-immune disorders. Big Pharma, the CDC, the WHO…..don’t put human life first. They put their bottom lines first. WE DON’T WANT YOUR TOXIC VACCINES.

    • Jon Reply

      March 27, 2016 at 7:09 pm

      At the core of it all is the fundamental ethical question of INFORMED CONSENT. They are NOT informing us of the many lethal cases, especially with infants, and they impose these tyrannical “mandatory” laws which explicitly violate the mandate of “consent.” Let’s call it what it really is, HUMAN SACRIFICE.

  3. Chrissy Reply

    March 16, 2016 at 10:31 am

    I’m lucky enough to have been working in clinical trials for several years, and I am a former Advertising major. It pains me to see exactly how advertising, in the wrong hands, is destroying our liberties and killing the idea of free thinking. The emotion-laden advertisements such as the whooping cough commercials are already rampant, but we are about to see a huge influx of angry (paid) bloggers demonizing people who don’t follow vaccine guidelines. We’re going to see more Facebook ads screaming, “Vaccines save babies’ lives, dammit!!!!” And of course, the major media outlets will most likely treat this new “communication effort” as the most important news of our time; NBC will have nothing but “BABY ILL, MOM DIDNT VACCINATE” headlines, perpetuating the negative attitudes toward people who educate themselves, and no, they will never actually report any facts.

  4. Wayne Reply

    March 16, 2016 at 10:54 am

    Sounds like “vaccine hesitancy” is a new disease that needs to be treated with the new “VH” vaccine. VH is to be injected into every living human on the planet including pregnant women and within 5 minutes of the birth of a newborn. VH will cure “vaccine hesitancy” and guarantee the future profitability of vaccine manufacturers for generations to come. VH is recommended by WHO, CDC, and AMA so you know it is safe and effective without any known side effects. All who have “vaccine hesitancy” to VH will be retrained at your local “vaccine hesitancy” camp.

  5. chemfreemom Reply

    March 16, 2016 at 10:55 am

    I’m moving out of the US to a so-called “developing country,” where they don’t force their people into medical decisions. At least not yet, anyway.

    • Susan Reply

      March 16, 2016 at 1:23 pm

      Where’s that? I’m looking for somewhere to move out of the country, but really don’t know where.

      • Ann Reply

        March 18, 2016 at 9:12 am

        I have been looking for an alternative country also. My research shows that Chile might be a decent place to go, as well as Argentina.
        The majority of articles I am reading related to relocation indicate that the southernhemisphere is the best. Tnere are far gewer toxic chemicals in the air in the southern hemisphere. Radiation from Fukushima is not saturating that half of the globe yet.
        Be careful though. You really want to stay away from the countries down tnere that are the worst with regard to political instability. That being said, the USA has been the primary culprit in causing all the southern hemisphere instability during our lifetimes. Our CIA has been hard at work messng with the politics and cultires down there so that they can cause regime change and bring in to power the people who will support US military and corporate interests. We see the very same thing being done in the middle east today. All those “uprisings” were, in fact, seeded, supported, fomented and brought to fruition by our very own CIA and deep state actors.

        • chemfreemom Reply

          March 31, 2016 at 2:56 pm

          Ecuador. Voted best retirement place 3 years in a row. Make sure you don’t just read about it, or any other place, in just the magazine’s. They tend to not tell you the challenges that all places have. Try gringosabroad.com.

        • chemfreemom Reply

          March 31, 2016 at 3:05 pm

          True about the USA’s influence, and don’t trust just what the US travel sites say about these countries, talk to expatriates who have lived there for many years, and listen to the good and bad. A move to a totally different culture requires major adjustments, but if you can make them, the pay off can be huge!
          By the way, if you’re concerned about geoengineering and chemtrails, I do know that Dominican Republic, Argentina, and Brazil all have groups trying to fight them, so I can only assume spraying is going on there. The few expats I’ve talked to in Ecuador who believe chemtrails even exist, say they haven’t seen them there, but who knows. At least you won’t be forced to vaccinate your kids. I hear it might not be too difficult to find a doctor to “vaccinate the card” there if the price is right. Their income is much lower in EC.

        • Michael West Reply

          April 27, 2016 at 11:46 pm

          There is a high percentage of non-vaxers in France. I think around 50%. Not required for school attendance.

  6. Colorado Reply

    March 16, 2016 at 11:38 am

    In a free market, the product sells itself, through it’s own merits. In a controlled market, the product is subsidized, mandated, and advertised as something it is not. My personal position on informed consent is this; No drug or vaccine is good, until it’s tried and true, tested for decades on others. aka; No business is good business, until it’s old business. In a strictly ethical judgement, these companies do not have a sustainable product. If they have to lie, cheat, steal, cover info, get indemnity protection via the state, and force people into consuming the product, such an approach is an unethical expression of free market principals. That’s enough for me to reject the product, without even having to know any other details. It’s obvious ethics is missing in this argument, or the market product would be a free choice product, rather than a governmentally mandated one. Where are the investigative journalists? Oh yeah, they’re right here at NVIC. Thanks again, and I just donated another $20 this week, to hopefully help with this upcoming CO medical tyranny, regarding improper personal record disclosure to the state. Big government is bad government, when it comes to vaccines. Representative government in a Republic Democracy has representative governance as a core principal. Read up on those concepts. A republic is not a true democracy, because in a republic, no individual is forced to accept the values and principals of the larger societal group as their own. Big medical is the poster child for the death of representative governance. Resistance to mandated pharmaceutical products is at it’s heart, a valid ethics related concern. There is no advertisement or method to make something which is unethical, appear to be popular. Fool some of the people, yada yada yada. The broken record skips on for big pharma.

  7. Kenna Reply

    March 16, 2016 at 4:35 pm

    Very sad article. Most people who do not vaccine are highly educated. This same group will not fall for a bull marketing ploy. Do whatever you like WHO. Those of us with valid concerns will stay united.

    • Jenny M. Reply

      March 17, 2016 at 1:34 pm

      It is true. Those who are not educated are misled by those ‘educated types’ who are pushing an agenda. Anyone I’ve run into that has been pro vaccine were also not educated at all. They blindly trust doctors because they have this illusion that they actually know what they are doing, which is wrong wrong wrong. Not that all uneducated are stupid, as some are smart and learn that when they get a flu shot and it makes them sick, then they will figure out that the flu shot did it and they will stay away from them.
      It’s not the uneducated, per se, it’s the ones who blindly follow lying ‘authority figures’ in the news media.

  8. Rachel Reply

    March 16, 2016 at 5:14 pm

    This may actually be a good thing – most people realize that fast food and soda are not that good for you (although they use it anyhow, some people might use it in moderation). The problem that the industry faces is that those who refuse, delay or space out their vaccinations have done their research. They know what is in the vaccines. However, rather than offer alternatives and options, including the option not to vaccinate and to have natural and holistic health, they want to continue down the path of vaccination. At some point, that strategy will fail because people will get tired of hearing the same story (just like fast food might be fine for a while, but after a while people want something different).
    What ads can those with concerns for vaccine safety implement?

  9. Richard Sacks Reply

    March 16, 2016 at 9:16 pm

    I think we really have an obligation to be fair and balanced about this. Let’s look at the great benefits of vaccines. For example, a lot of drug company employees get to take great vacations and the executives get to buy very expensive cars and private planes, etc. This would be impossible without the cutting edge science of vaccines to support such a lifestyle.
    Of course on the other side of the coin there are the minor downsides. For example, vaccines have never, since the ridiculous theory was first applied by Jenner in about 1790, prevented ANY diseases. On the contrary vaccines have started and spread many deadly epidemics, right from the beginning. However, their wonderful upside, profit, was recognized early on by governments and the medical industry, full of people at the top levels who have no problem making money off of suffering and death. Besides, there are too many people anyway, right? The global rulers know what is best, and that involves most of us being eliminated.
    So really, from the ultimate fair and balanced perspective, there is no downside to vaccines. Those running governments and the medical industry get to sustain their lifestyles, which they have worked so hard for, and the Earth gets relieved of the burden of having to support all of us useless eaters, so that there can be world peace for the elite to merge with computers and become immortal (their ultimate intention, which they will find out was a miscalculation).
    The marketing of vaccines (interesting how it is called “immunization” when it is in reality the opposite) is therefore for our own best interests, and also to save the Earth.
    To say we are being ruled by psychopaths would be an insult to ordinary psychopaths. To quote George Clooney in “Oh Brother Where Art Thou,” we’re in a tight spot. Our rulers fully intend to kill us, and vaccines are one of at least 20 major weapons they are rolling out simultaneously to get that done. It is way too late in the game to mince words, this is the reality.
    The whole antibody theory of immunity is wrong. The germ theory which Pasteur and Bechamp apologized for before their deaths and said was incorrect, is doing vast damage to humanity. The real laws of nature have been known for thousands of years by great teachers who explained them to those capable of understanding. Following those laws produces not only powerful immunity, but agelessness and high energy throughout one’s lifespan. I am speaking from experience, not theory. It works today like it always has. But the real health information is violently suppressed, by those that pretend to be working for our safety, and instead they plan to force hundreds of vaccinations on everyone. It is too late to stop this by force or argument, as the rulers are ready for both with countermeasures.
    But there is great forgotten power, and abilities we no longer realize we have, inside every human being. The rulers are determined to finish us off before we realize this. But therein lies what I think is our only workable way through this. Learning and living those forgotten laws of nature to regain our natural powerful state of health on all levels is the first step. It leads to much more.
    Only those ready to confront themselves, their embedded psychological programming, can do it. But it can be done. And a mere handful of us who do it, could change the fate of the world. This is what I have found to be true. This is not just a discussion. I wish each of you the best.

    Richard Sacks, Host
    Lost Arts Radio
    Independent holistic health scientist since 1965
    Essene teacher and consultant

  10. Jenny M. Reply

    March 17, 2016 at 1:29 pm

    It’s a real shame that those who believe the WHO and the drivel that they churn out don’t think with the brain God gave them and think, “Gee, the ‘health’ authorities are forcing vaccines down our throats, maybe the ‘authorities’ should be looking into why childhood cancer rates have been skyrocketing, why other diseases (autoimmune, asthma, SIDS, allergies) in kids are going through the roof, why autism now affects 1 in 45 kids!!”

    Instead, they are looking at non lethal childhood diseases and trying to demonize them. Why? Because it’s a sneaky insidious way to create disease conditions with most people not realizing that is exactly what they are doing. Look at SV 40 and other cancer causing oncogenes. They ignore that completely!

    It’s the Georgia Guide stones agenda to depopulate the world. They are destroying children, and those they don’t destroy, they cripple and make them autistic. It’s much easier to control those who cannot think very well.

  11. CATRYNA Reply

    May 13, 2016 at 7:31 am

    “WHO Wants to Market Vaccines Like Burgers and Soda.”

    Well…..they would certainly have it in the correct category….if you get my drift. Crap with crap!

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